For those of you artists struggling in this terrible, terrible, did I mention terrible economy? Have no fear, Ikea is here?! Well not so much that I want to mention Ikea, but at least the company's commercial that airs pianist Mara Carlyle's music. The commercial begins with an empty Ikea store and soft piano notes that is suddenly taken over by cats! Yes cats! Kittens, big, small, cute cats!
According to the Guardian, a United Kingdom paper, the ad is a hit and "reviving" Carlyle's career. Now I'm not saying all of you should run out to Ikea and pitch them your song(s)...but that wouldn't be a bad idea now would it?! Hmmm....the point is that any artist should be willing to be crafty (not that you all aren't already) and promote it in areas that will definitely get you some major attention! Whether its a furniture store or some form of guerilla marketing. Make your music stand out and it surely will.
(To see the furry felines in action, click on the title.)
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