Yesterday was an exciting day! My class and I got to meet Steve Helling, one of the editors from People magazine! Yep, People! He was a great guest speaker and had some tips to give those wanting to either work management in the industry or be an artist. Here they are:
1. Be truthful about yourself. Don't lie.
Funny how as someone who studied public relations, this was the first thing my professor at the time, now the chair of my school, told my classmates and I. In fact, he may have even suggested us to tattoo it on our heads!
2. Be simple.
When building a brand or your image, you must be simple when it comes to describing who you are and what it is you're trying to do.
3. Be prepared for the media at all times.
And most importantly, be prepared for whatever happens! Remember, if you're an artist, everything you do is not private. He didn't say this, its my own personal opinion. Unfortunately, privacy goes out the door once you sign on that little line next to the X. Anyone ever heard of sex tapes? Yeah, that's an example. If you're representing an artist (or celebrity), you have to be on your game at all times. Remember, its your job to know what is going on with your artist (or celebrity) because you play a part in their team and that is representing who they are.
(Click on the link to follow Steve on Twitter.)
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